Raw material base

Since its establishment, relying on the abundant wild mulberry fruit resources in the Qinba Mountain area, the company has vigorously implemented the industrialization strategy of "Company + Base + Farmers". Leveraging the scientific and technological talent resources as well as favorable policy environment of China Agricultural Science City, it focuses on the development of high-quality natural mulberry products and has built a complete industrial chain covering mulberry planting, purchasing, primary processing and intensive processing. The company has completed the construction of the Shengsang Industrial Park, and established a standardized scientific management and quality assurance system in strict accordance with HACCP and ISO9001 standards. It has developed more than 20 mulberry products falling into 7 categories, all of which have obtained national QS certification and Green Food Certification. Jointly developed with Northwest A&F University and other scientific research institutions, the branded "Shengsang" series products including mulberry juice drinks, fruit vinegar drinks, mulberry wine and blended mulberry wine are made from pure natural and pollution-free raw materials. Featuring mellow taste and high nutritional value, these products are exported to Singapore, the United States, the United Kingdom, Austria, Japan and other countries. Over 60 percent of the company’s employees hold college or higher academic qualifications. In line with modern enterprise systems, the company has optimized corporate governance and perfected various management rules, forming an operational mechanism with clear property rights, definite responsibilities and standardized management. Adhering to the corporate philosophy of "Leading the future of the mulberry industry and helping farmers increase income", the company is market-oriented. While boosting technological innovation, new product R&D capacity and core market competitiveness, it adopts an innovative leading-driving model to fuel the sound development of mulberry planting bases, and advance the large-scale, standardized and industrialized development of the mulberry industry, laying a solid foundation for realizing the long-term strategic goal of building a century-old enterprise and creating a world-famous brand.