Shaanxi Shengsang Group Co., Ltd

Shaanxi Shengsang Group Co., Ltd. has a registered capital of 300 million yuan. The company is a modern technology-based leading enterprise that integrates scientific research, base construction, production, and sales. Relying on the Mulberry Engineering Technology Research Center of the National Forestry and Grassland Administration, Academicians Xiang Zhonghuai and Li Long lead the technical team of Shengsang Group. After years of dedicated research and development, the company uses physical methods for extraction, pressing, low-temperature treatment, and other technologies to ensure that the nutritional components of mulberries are not lost. The "Shengsang" brand series of mulberry juice produced and developed has been recognized as "Green Food" by the China Agricultural Development Green Food Certification Center. In 2023, it became the designated beverage for the Xi'an Central Asia Summit, "Sanqin Companion Gift" products, "Shaanxi Province Famous and Excellent Specialties", "Shaanxi Province Famous and Excellent Specialties", and "Shaanxi Province Green Food". Famous brand products. In 2019, Shengsang Group was recognized as a national leading forestry enterprise and a supporting unit of the Mulberry Engineering Technology Research Center of the State Forestry and Grassland Administration, and settled in the Shaanxi Provincial Major Science and Technology Industrialization Project Library. The company's own trademark "Shengsang" brand, relying on the geographical advantages of the "Silk Road Economic Belt", actively responded to the country's "the Belt and Road" agricultural foreign cooperation policy, and wrote a new chapter of the Silk Road culture in the new era.
The company is located in Yangling Agricultural High tech Industrial Demonstration Zone, China. It is the only high-tech private enterprise engaged in the research, development, production, and sales of green foods such as mulberry juice, fruit vinegar, and fruit wine in Shaanxi Province. It is a high-tech enterprise and a leading enterprise in agricultural industrialization in Shaanxi Province. Since its establishment, relying on the abundant natural mulberry resources in the Qinba Mountain area, the company has vigorously implemented the industrialization strategy of "company+base+farmers", and utilized the technology talent platform and favorable policy environment of China Agricultural Science City. With the development of natural high-quality mulberry products as the center, the company has established an industrial chain system mainly focused on mulberry planting, procurement, initial processing, and deep processing. The company has established the Holy Mulberry Industrial Park and strictly followed HACCP and IS09001 standards to establish a scientific management and quality assurance system. It has developed more than 20 mulberry series products in 7 categories, which have passed the national QS certification and green food certification. The company, in collaboration with research institutes such as Northwest A&F University, has developed a series of products under the "Shengsang" brand, including fruit juice drinks, fruit vinegar drinks, mulberry wine, and Shengsang blended wine. These products are made from natural or pollution-free raw materials and have a rich and nutritious taste. The products have been exported to countries such as Singapore, the United States, the United Kingdom, Austria, and Japan.
At present, more than 60% of the company's existing employees have a college degree or above. According to the requirements of modern enterprise system, the company has formed an operational mechanism with clear property rights, clear responsibilities and scientific management by improving governance structure, establishing and perfecting various management systems, etc. The company adheres to the concept of "leading the future of the mulberry fruit industry and driving farmers to increase income and become rich", takes the market as the guide, continuously improves its technological innovation and new product development capabilities, enhances its product market competitiveness, and through innovative leading mechanisms, radiates and promotes the healthy development of mulberry fruit planting bases, promotes the scale, standardization, and industrialization development of the mulberry fruit industry, and lays a good foundation for achieving the development strategy goal of "building a century old enterprise and creating a world famous brand".
Our corporate vision is to adhere to the concept of health and naturalness, become a trusted brand of healthy fruit juice drinks for consumers, ensure the excellent quality of a bottle of fruit juice through honest management, and achieve long-term success and social recognition of the enterprise.